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Tips to Increase Ranking and Website Traffic

Here are some powerful tips to help you increase your website rankings which will help increase your website traffic:

  • Your site should contain informative and valuable content, products or services.
  • Every page should have a primary and secondary keyword. These keywords should be naturally and evenly spread out throughout the page content or post content. Do not keyword stuff – just use them in natural conversation.
  • Proper keyword research is gold. If you want your site to rank properly, then you must use the right keywords in the right situations.
  • Your keywords should be used properly in your Title, meta tags, headers, description and more.
  • Less is more when it comes to site design. An overly complicated site will confuse visitors. Keep the design simple, clean, and easy to navigate. Don’t overwhelm visitors with too much to do and/or see.
  • To maximize visibility of your website, submit your site pages to the most popular search engines and web directories. This can be a very time consuming and tedious task, so hire someone to do it if you don’t have the time or fortitude to do it yourself. And, stay away from automated submission services as they typically make mistakes when submitting your pages. Submission should be a manual process.
  • Stay abreast of the search engines and the changes they make to their algorithm. Determine if algorithm changes affect your website and modify your pages accordingly. Search engine rankings is an ongoing process and not a one and done situation.
  • Spy on your competition – at least the ones what are ranked high. See what they are doing. Copy their keywords and write powerful content around them. Use them as a stepping stone in your online strategy.
  • Install and use analytics on your website. Monitor your website traffic and analyze your visitor behavior.  Understanding what they do and where they come from will allow you to modify your site as necessary to increase your visibility and increase your traffic and rankings.
  • Create multiple opportunities for your site visitors to remember you. Give them different calls to action and methods to give you their information in the form of opt-ins, contact forms, sign-up forms, pop-ups, and more.
  • Develop your brand and industry expertise by writing and submitting articles to article directories. This allows more people to see you and your brand.
  • Make the customer experience as easy as possible. Think Amazon.com. They grew into a multi-billion dollar business by making it easy for their customers to buy. They also developed the 1-click checkout process. The easier it is for the customer, the more they’ll come back.
  • Hire professionals. Focus on what you do best and leave the rest to the people who love what they do. While it may be “cheaper” doing things yourself, the time and energy you spend learning something you’re not good at or have no interest in ends up costing you much more than hiring a professional – especially when it comes to search engine rankings and traffic.
  • Websites are no longer static and yours shouldn’t be either. Search engines love dynamic, ever-changing sites and you should consider your site as a dynamic sales tool and location which is constantly being updated with the latest and greatest customer information.

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