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Why Your Business Needs a Social Media Strategy

If Search Engine Optimization (SEO) and Online Branding are important to your business, then implementing a good Social Media Strategy is a must. Social Media Optimization (SMO) employs a diverse collection of online tools to boost the online visibility of your business through sharing and interaction on a personal level.

Blue Rise Media - Social Media Strategy

Social Media Strategies Build Online Branding

In 2010, nearly 60% of adults had a profile on at least one Social Media Network, and more than 30% actively post at least once per week. Today, more than 900 million people use Facebook alone. If you don’t have a Social Media Strategy, your business is missing out on hundreds – potentially thousands – of leads. An effective Social Media Strategy puts your business name in front of an ever growing audience of global consumers, successfully building your online brand and establishing credibility within your field.

Social Media Strategies Improve Web Traffic

In addition to boosting your business’s visibility to thousands of potential customers, a good Social Media Strategy will also generate more online traffic. Whether you have a company website, an online store, or merely a Facebook page to promote your brand, effective Social Media Optimization will drive new and return visitors to the online destination that has the most impact on your profits. The ability to share content among users has a tremendous impact on web traffic that Search Engine Optimization alone can’t possibly match.

Social Media Strategies Increase Search Rankings

Not only will Social Media Optimization drive additional traffic to your website, a good Social Media Strategy can improve the overall SEO of your site, resulting in even more web traffic through better search rankings. Real time searches include Social Media results, and many Search Engines reward web pages that generate buzz within Social Networks with higher placement on the results pages. Social Media Marketing (SMM) can also create more backlinks to your web pages which plays a big role in your site’s Search Engine rankings.

Social Media Strategies Create Loyal Clients

The biggest advantage of implementing a Social Media Strategy into your business’s marketing plan is the opportunity to directly interact with potential and existing customers on a personal level. Through Social Networking, you can instantly get feedback, answer questions, and build your credibility among your clientele in a noninvasive, relaxed environment. Good Social Media Strategies create one of the best types of advertising available – word of mouth peer marketing. Satisfied customers will gladly share your content within their own networks and promote your business for you.

The Best Social Media Strategies

The best approach to Social Media Optimization will depend on your business and your customer base. Social Media Strategies may include a combination of Social Networking, bookmarking, and sharing sites, but not every Social Media outlet is right for every business. Choose the channels that are most frequently used by your target audience. It is important to remember that Social Networking sites are not broadcasting platforms. Interaction is vital to the success of your Social Media Strategy.

Effective Social Media Optimization can have a tremendous impact on your business’s online visibility, as well as sales, but implementing good strategies require time and dedication. Many business owners employ the services of an Internet Marketing firm with SMO experience to create their Social Media Strategy.

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